The city gives the leading pizza brand the opportunity to tap into an under served consumer base.
Papa Murphy's has exciting growth plans in store for the Augusta, Georgia area.
According to The Augusta Chronicle, the take 'n' bake pizza concept will be the perfect fit for local parents on the move who want fresh pizza ingredients for their families, cooked on their own time.
“Our growth models show there is untapped opportunity to appeal to a different kind of dining segment, because we’re different than the typical pizza place,” Papa Murphy's Vice President of Franchise Sales Gary Payne told The Augusta Chronicle. “People take our fresh pizzas and bake them at home, so we’re going after a different target: moms and dads and families who are trying to solve the dinnertime dilemma.”
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